Target Audience

A target audience is crucial to generate interest. A target audience expects conventions from their chosen genre to be followed correctly, therefore conventions play a substantial role to constructing a specific target audience. Target audiences also help you as a director / producer to make informed & educated decisions regarding to (narrative, mise-en-scene, characters, casting and male gaze). Target audiences also help the creative team establish distinct decisions within the context of marketing, which is typically what you're spending most of your films overall budget on. 

When concluding our own target audience, our production group established two specific factors that determine your target audience. Age and gender. We came to the unanimous decision that our target audience regarding age would be 15, and the gender would be equally distributed. We felt the gender would be equally distributed, as we feel our sequences genuinely appeals to either genders. Females enjoy seeing an empowering female figure onscreen playing the protagonist leaning further towards the thriller portion of our genre, and men enjoy the action / weaponry and violence that leans further towards the action portion of our genre. I say thriller / action, as our sequence is a hybrid genre acquring conventions of a slasher / horror.